Design that Feels Right

Expand your impact with intentional design and strategic co-creation.

Creative Alchemy for Impact-Led Visionaries

The best design starts with care.

I partner with nonprofits, consultancies, and mission-led professionals to realign their brand presence with the soul of their work.

Through art direction, story-driven visuals, and scalable design systems, I help you express your purpose clearly and cohesively — across every touchpoint: digital, print, spatial, and social.

This is a co-creative process: you bring the vision, I bring the structure, clarity, and creative energy to help shape it.

Explore Services

Meet Joy: The Creative Shapeshifter

Multidisciplinary by nature, I blend strategy and spirit to craft design that resonates. With a background in Architecture and 8+ years in branding, UI, and UX, I bring art direction to every project—guiding mission-led teams toward clarity and emotional connection.

Grounded in care and curiosity, my practice is shaped by movement, storytelling, and a commitment to sustainability. JOLO was created to build a creative business that’s aligned in values and intention—where every choice amplifies what matters.

About Joy

Aligned Brands

Design Services

Build a visual ecosystem for your mission. Together, we co-create brand systems that bring coherence across web, print, social, and physical spaces—designed for impact, built to scale.

for organizations

Visual Brand Integration

Instill trust with a visually cohesive experience of your organization’s mission.

Benefits:

  • Realign your visual identity across digital, print, and physical environments
  • Cohesive brand presence for your team, donors, and audiences
  • Deliverables may include templates, social kits, signage, guidelines, and more
for organizations

Website UI Design

Build on your brand system with values-aligned, accessible web design.

Benefits:

  • Thoughtfully crafted interfaces that connect and convert
  • Art-directed layouts led by storytelling for emotional and strategic impact
  • User-centered design informed by your vision and values
for authors

Book Launch Kit

Custom design to bring your book, story, and message to life.

Benefits:

  • Custom book cover design (print and e-book ready)
  • Promotional graphics in multiple formats (web + social)
  • Sales-focused landing page

For Impact Leaders
Like You

Beyond big names and flashy logos, I'm proud to support local and purpose-driven organizations and professionals whose work truly makes a difference in the global community.

Make your mission speak for itself!

Start a Project

Approach

"We weren’t just looking for someone to build a site. We needed a partner who cared enough to help shape the vision."

Co-Creative

My process blends collaboration, intuitive creative direction, and best practices. Together, we shape your vision into a tangible and functional experience, revision by revision.

Intentional

We aim for alignment and integrity, so every choice is made with care: contrast-checked colours, developer-ready design, and guidance for lighter, more inclusive, accessible & sustainable* builds.

Vision-Led

Your vision leads. Every visual element derives from thoughtful art direction to shape a cohesive brand experience— with scalable visual systems grounded in your organization's mission, and designed to connect.

*

As inclusive, accessible & sustainable *as possible*
The goal is to make conscious and viable choices that follow best practices as much as possible, while keeping our sights on the vision.

Process

Minimal meetings. Maximum clarity.

Your vision leads the way—every step is shaped by your feedback. We may not be the fastest but we're thorough because getting that vision shaped right matters and takes time. The timeline adapts to your unique needs, but here’s the rhythm we follow:

1
Complimentary Visioning Call

We connect to understand your vision, goals and see if our vibes align.

2
Documentation

Proposals, contracts, timelines, and your creative brief arrive—all paperwork is addressed at this point.

3
Meeting #1:
Creative Brief Debrief

We start with clarity. Here we meet to discuss your creative brief answers and define your overall vision for the project.

4
Design Draft #1

A first draft that aims to translate the initial concept(s) and capture your core vision & intentions.

5
Revision Cycles

We iterate: design, feedback, design—until we nail your vision.

6
Final Design & QA

Polish and prepare your design for launch or handoff.

Make Your Mission Shine!

Visuals & Vision Realignment

Crafted for growing organizations committed to impact.

package #1

Visual Brand Integration

For: Orgs with pre-existing branding looking to achieve coherence across channels

Includes:

  • Visual brand refresh or realignment (type, colour, icons, image treatment)
  • Canva templates for social/digital use
  • Simple brand board (or mini-guidelines summary)
  • Light strategy and 2 co-creative revision rounds

Starting at $4,500

Start your project
package #2

Visual System + UI Design

For: Purpose-driven orgs seeking design that connects and reflects.

Includes all package 1, plus:

  • UI design for up to 5 key website pages
  • Accessibility-informed layouts (contrast, structure, type)
  • 3 co-creative revision rounds
  • Developer-ready files + style guide

Starting at $6,800

Start your project
package #3

Full Web Realignment

For: Growing orgs ready for amplified impact — full branding, full site design, implementation QA

Includes all package 2, plus:

  • UI design (up to 10 pages)
  • Expanded brand documentation
  • Developer QA collaboration (spot-checks + feedback)
  • Optional image curation
  • 4 co-creative revision rounds

Starting at $9,800

Start your project

Add-ons

Pricing reflects scope, customization level, and final deliverables.

  • Mini Brand Strategy
    Clarify tone, brand personality, and voice before design begins (via workbook + 1-2h call sprint style)
    $880–$1,200
  • Mini Brand Guidelines
    6–10 page PDF with usage guidance for type, color, icons, imagery
    $980–$1,400
  • Canva Templates for Social Media
    6–10 branded Canva templates adapted for IG, LinkedIn, banners, etc.
    $880
  • Landing Page Design
    1 standalone page for a campaign, event, or service (designed in alignment with core brand)
    $1,800–$2,400
  • Developer QA & Accessibility Review
    Hands-on collaboration with your developer to check fidelity + accessibility (for up to 10 pages)
    $1,200–$1,800
  • Design Implementation
    Optional build in Webflow or other platforms—availability and pricing depend on platform, page count, and feature complexity.
    $TBD

Need a custom package?

For Authors &
Thought Leaders

For thought leaders, speakers, or nonfiction authors who want to launch with resonance and professionalism—without the overwhelm.

author package #1

The Cover Alchemist

For: Indie authors who want their cover to standout

Includes:

  • Custom book cover design (print + ebook formats)
  • Publisher-ready files (PDF/X-1a, spine, bleed, etc.)
  • Final mockups for marketing use (3D book stack, e-reader, etc.)
  • Up to 2 co-creative revision rounds

Starting at $2,000

Start your project
author package #2

The Author Identity Kit

For: Authors looking to have cohesive brand visuals across platforms.

Includes all package 1, plus:

  • Visual identity board: type, colour palette, image treatment
  • Simple brand guide (PDF or Canva for easy use)
  • Social media graphic templates (Canva): 1 square (1:1), 1 vertical (9:16), 1 wide (16:9)
  • Up to 3 revisions total (all assets)

Starting at $3,300

Start your project
author package #3

The Launch Catalyst

For: Authors who want their message to land with clarity and impact.

Includes all package 2, plus:

  • Landing/sales page design (1-pager, custom UI design)
  • Optimized for conversion (pre-orders, opt-ins, speaking invites)
  • Webflow-ready or dev handoff
  • Bonus: 1 extra set of promo graphics (choose ratio)
  • Up to 4 revisions total

Starting at $5,000

Start your project

Add-ons

Pricing reflects scope, customization level, and final deliverables.

  • Email opt-in setup
    Design and set up of a Mailchimp/ConvertKit embed for your page
    $440
  • Social media promo pack
    3-9 promotional graphics across multiple sizes (ready to post)
    $550
  • Speaker/press kit design
    PDF or Google Slides format, includes custom layout + styling
    $900–$1,400
  • Landing Page Design
    1 standalone page for your book (designed in alignment with core brand)
    $1,800–$2,400 (additional pages: $400-800)
  • Logo for author or book series
    Custom logo for your pen name, imprint, or book brand
    $600–$900
  • Design Implementation
    Optional build in Webflow or other platforms—availability and pricing depend on platform, page count, and feature complexity.
    $TBD

Ready to watch your message spread?

Portfolio Highlights

Young Agrarians: Brand Integration & UI Design

With a growing team and expanding programs, Young Agrarians needed a refreshed brand and clearer digital experience. Our collaboration reimagined their visuals—from Canva templates to a bold new website (launching soon).

View project

Joy Lopes' Rebrand and UI Design

A personal experiment on multidimensional branding and low-carbon creativity based on a question: How to bring the human touch to the digital?

View project

Dr. Melissa Mondala’s Embody Lifestyle Medicine

A bestselling book cover for Dr. Melissa Mondala’s visionary guide to building a direct care practice rooted in lifestyle medicine. A warm, vibrant design that stands out with clarity, professionalism, and purpose.

View project

Testimonials

"Professional, unique
and incredibly creative."

"Joy has been an absolute delight to work with. Her work is professional, unique and incredibly creative. She brings a lot of awesome ideas to the websites she's been building and she also brings a wonderfully positive attitude. I highly recommend working with Joy if you're looking for an amazing experience and beautiful design work done."

Bradley Morris | Majik Media
Via email

" Great communication
and collaboration."

"Joy was a pleasure to work with on a recent graphic design project. She was able to work within the limitations of our deliverables (a toolkit built on Google products and Canva) to produce something truly beautiful and easy for our client to maintain in the future. Great communication and collaboration. I highly recommend engaging Joy for your graphic design needs!"

Hayley Rutherford | Roots & Rivers Consulting
Via Linkedin

" The final prints were perfect
inside and out!
"

“Thrilled to have the first week hit the charts! Thank you so much.
Everyone was pleased and the final prints were perfect inside and out!”

Dr.Melissa Mondala | Dr.Lifestyle
Via Email

" I'd hire Joy in a heartbeat again"

"I hired Joy in the spring of 2022 to design the cover for my book, Vegan Marketing Success Stories. [...] I can tell you working with her was an absolute DREAM — and I've worked with some great graphic & web designers in the past. [...] Joy not only presented 3 options for packages but came up with 3 mockups, outlined key deadlines, stayed in communication with me constantly, and provided 14(!) bonus graphics I could use for promotional purposes. When my first proof copy wasn't all that perfect, she encouraged me to wait until I got the next copy before taking photos—a testament to her care for quality. I am THRILLED with how my book cover turned out and having additional graphics support took one less thing off my plate. I'd hire Joy in a heartbeat again, especially if you want a pro who cares about your work just as much as you do."

Sandra Nomoto | Book Whisperer and Vegan Hype Woman
Via Linkedin

"Very clear on her communication
and super organized"

"Joy was exceptional to work with. She's very clear on her communication and super organized with the entire process. She helped me refresh my website design and I couldn't be happier! Totally worth it!"

Julia Falci | Holistic Business Coach
Via email

"Excellent at taking feedback/ideas to heart and then putting them into action"

“So thankful for the opportunities to work with Joy! She's professional, level headed, wonderfully creative and excellent at taking feedback/ideas to heart and then putting them into action- a dream. Joy delivered a timeless, clean and fun design as part of a very important project for nationally distributed seasonal consumer packaged goods and I could not be more pleased with the end result! Fantastic communication, too. Thank you, Joy! Looking forward to our next chance to work together again.”

Emma Smith | Founder of Zimt Chocolates
Via Linkedin

"Her patience and high level design
skills are second to none!"

“Joy's excellent design and layout skills were key, in producing the design plans and layout for the current Pravada floors website. Since she left Pravada with some of the most beautifully designed branding, we have continued using her templates and branding standards. I truly miss working collaboratively, playing off each others skills and learning from each other. Her patience and high level design skills are second to none!”

Amanda Arsenault | Marketing Wiz & Former co-worker
Via Linkedin

Got an idea?

Let's design something that represents your mission and speaks for you.

Start a Project