Joy Lopes: Personal Brand & Website Redesign
Project Info
Year
Type
Roles
Tools
Overview
This rebrand marks the evolution from my site’s earlier version—a first attempt at aligning my creative identity online. With V2, I embraced my multidimensional nature more fully, blending design, art, and story into a soulful, intuitive experience. It’s both personal and expansive, crafted to welcome aligned audiences while opening doors to new offerings. Every choice was made with sustainability, accessibility, and intentional impact in mind.
Challenge
- Designing a site that serves both as a personal brand hub and the home of JOLO Design Studio.
- Ensuring Joy Lopes remains front and center to reflect the personal tone and collaborative nature of my work with clients.
- Balancing layered, textured visuals with performance—maintaining a light carbon footprint despite rich artwork.
Goals
- Create a unified experience for both my personal and business offerings
- Keep the site as sustainable and accessible as possible without compromising on vision
- Infuse storytelling into every layer of the site—for deeper engagement and resonance
Concept
The Creative Shapeshifter
This rebrand was inspired by the idea that creativity is layered, multidimensional, and ever-evolving. Just like a shapeshifter, the site reflects different facets of my identity — design, art, storytelling, movement — all coexisting. It’s about honoring the complexity of human experience and expressing it through fluid visuals and intentional storytelling.
Approach
To evoke that sense of depth and authenticity, I combined original paintings, photography, graphics, and subtle motion in a prismatic, multi-sensory interface. Inspired by the quiet magic of flipping an oracle card, elements of the site reveal themselves through interactive moments — images that shift shape on hover, unexpected messages tucked into layered layouts. The colour palette balances business-freshness with joyful warmth, while the tone leans mystical and intuitive with thoughtful surprises built in to reward exploration.
Results (in progress)
- A site that truly feels like me — This second iteration finally reflects the depth and warmth of my creative identity. With layered visuals and personality-rich photography (captured by the talented Michelle Diamond), the site feels both personal and professional in just the right balance.
- Greener with every iteration — V1 achieved a solid carbon rating of B. Once this updated version is fully indexed, I’ll be comparing footprints to track how much visual storytelling can be done within sustainable bounds.
- Refining for resonance — I’m continuing to evolve the site’s motion and messaging to deepen accessibility and emotional connection. The goal? That someone, somewhere, lands here and feels moved enough to say: “I had to reach out.”
"Professional, unique
and incredibly creative."
"Joy has been an absolute delight to work with. Her work is professional, unique and incredibly creative. She brings a lot of awesome ideas to the websites she's been building and she also brings a wonderfully positive attitude. I highly recommend working with Joy if you're looking for an amazing experience and beautiful design work done."
" Great communication
and collaboration."
"Joy was a pleasure to work with on a recent graphic design project. She was able to work within the limitations of our deliverables (a toolkit built on Google products and Canva) to produce something truly beautiful and easy for our client to maintain in the future. Great communication and collaboration. I highly recommend engaging Joy for your graphic design needs!"
" The final prints were perfect
inside and out!"
“Thrilled to have the first week hit the charts! Thank you so much.
Everyone was pleased and the final prints were perfect inside and out!”
" I'd hire Joy in a heartbeat again"
"I hired Joy in the spring of 2022 to design the cover for my book, Vegan Marketing Success Stories. [...] I can tell you working with her was an absolute DREAM — and I've worked with some great graphic & web designers in the past. [...] Joy not only presented 3 options for packages but came up with 3 mockups, outlined key deadlines, stayed in communication with me constantly, and provided 14(!) bonus graphics I could use for promotional purposes. When my first proof copy wasn't all that perfect, she encouraged me to wait until I got the next copy before taking photos—a testament to her care for quality. I am THRILLED with how my book cover turned out and having additional graphics support took one less thing off my plate. I'd hire Joy in a heartbeat again, especially if you want a pro who cares about your work just as much as you do."
"Very clear on her communication
and super organized"
"Joy was exceptional to work with. She's very clear on her communication and super organized with the entire process. She helped me refresh my website design and I couldn't be happier! Totally worth it!"
"Excellent at taking feedback/ideas to heart and then putting them into action"
“So thankful for the opportunities to work with Joy! She's professional, level headed, wonderfully creative and excellent at taking feedback/ideas to heart and then putting them into action- a dream. Joy delivered a timeless, clean and fun design as part of a very important project for nationally distributed seasonal consumer packaged goods and I could not be more pleased with the end result! Fantastic communication, too. Thank you, Joy! Looking forward to our next chance to work together again.”
"Her patience and high level design
skills are second to none!"
“Joy's excellent design and layout skills were key, in producing the design plans and layout for the current Pravada floors website. Since she left Pravada with some of the most beautifully designed branding, we have continued using her templates and branding standards. I truly miss working collaboratively, playing off each others skills and learning from each other. Her patience and high level design skills are second to none!”
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