Pravada Floors: Showroom Graphics
Project Info
Year
Type
Roles
Tools
Overview
Pravada Floors is a Metro Vancouver-based flooring manufacturer known for its high-quality hardwood products. After years of refining their brand identity as an in-house graphic designer, the company’s newly expanded showroom became a canvas for bringing their brand to life. This project marked the culmination of years of brand development and served to reinforce key messages while providing helpful, accessible product education.
Challenge
With a broad clientele that includes designers, dealers, and end customers, the showroom needed to support diverse user needs—especially since many visitors arrive ready to make decisions. However, staff cannot always be available to guide every interaction. The signage had to do more than decorate—it needed to educate, clarify, and inspire confidence in a space rich with options and information.
Goals
- Use signage to educate, inspire, and communicate Pravada’s brand values.
- Provide content that addressed the specific concerns of each user group (dealers, designers, and homeowners).
- Create a showroom experience that felt curated, clear, and empowering for customers making high-ticket decisions.
Concept
- Purposeful Design: The goal wasn’t just visual appeal—it was utility. Signage conveyed sustainability, construction, installation, and design narratives to support informed decision-making.
- Strategic Placement: Each element was positioned to reflect Pravada’s elevated identity while guiding customer flow.
- Key Features included:
- Rack labels for tall, double-sided vertical displays
- Nook signage focused on sustainability messaging
- Clear, attractive graphics that sold subtly without overwhelm - Silent Guidance: The signage system acted as a quiet companion—walking customers through the brand story and product options with grace and clarity.
Approach
- Strategic Storytelling: Wall nooks and display areas were transformed into touchpoints for core brand messages, product insights, and FAQs.
- Supportive Signage: Educational pieces guided customers through key decision moments—from learning about sustainability to comparing specs and exploring collection stories.
- Cohesive Design: Clear visual hierarchy, consistent typography, and subtle brand textures created a polished, immersive experience that reflected the quality of Pravada’s products.
Results
The signage system transformed Pravada’s showroom into more than a display area—it became a self-guided learning environment. Designers and dealers appreciated the clarity and professionalism, while homeowners could confidently explore options with or without direct assistance.This project helped position Pravada not just as a flooring brand, but as a design partner that prioritizes transparency, education, and thoughtful customer experience.
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